Better Amazon listings for the AI shopping era.
Alexa for Shopping (Amazon's assistant, formerly Rufus) answers product questions from the catalog, customer reviews and community Q&A. Amazon says errors come from conflicts between parts of the detail page and that compatibility answers come from structured fields. So the work is unglamorous: complete, consistent, rule-compliant listings, measured in Seller Central.
- ASIN content audit
- Detail-page clarity
- Verified attributes
- A+ content where eligible
- Approved experiments
Three outcomes
Listings that pass Amazon's rules
Titles, bullets and descriptions validated against length limits, prohibited phrases and formatting before you see them.
Attributes that agree with each other
Structured fields, bullets and A+ say the same thing, so the assistant and the filters can match the product.
Measured in Seller Central
Sessions, unit session percentage and attributable sales by ASIN, with experiment results where Manage Your Experiments is available.
Amazon audit scope
Concrete checks against the platform's published rules and inputs.
Amazon audit scope
| Area | What we check |
|---|---|
| Title | Under 200 characters, brand and model placement, no prohibited characters or promotional phrases, no repeated words |
| Bullets | Five factual bullets under 255 characters, no emoji, no claims the listing cannot support |
| Attributes | Required and recommended structured fields, compatibility, variants consistent |
| A+ content | Eligibility via Brand Registry, module plan, image briefs |
| Images | Main image compliance, count, zoom resolution |
| Questions and reviews | Unanswered questions and review themes to address in copy and Product Support |
| Experiments | Candidates for Manage Your Experiments on title, main image and A+ |
Issues we fix
- Title keyword stuffing that triggers suppression or truncation on mobile
- Bullets with 'best seller', 'guaranteed' or 'free shipping' claims
- Compatibility only in the description, not in structured fields
- Conflicting dimensions between title, bullets and attributes
- A+ content that repeats the bullets instead of answering questions
- Product Support content never uploaded
Deliverables
- ASIN audit
- Per ASIN: rule violations, missing attributes, conflicting facts, unanswered questions, ranked by impact.
- Rewritten copy and attributes
- Title, five bullets, description, backend keywords and an attribute sheet from your verified facts.
- A+ and Brand Story plans
- Module plans and image briefs where you are Brand Registry enrolled.
- Experiment plan
- What to test, for how long, and how to read it.
- Monthly Amazon report
- Seller Central numbers by ASIN before and after, with dates.
Client approval and publication
We draft each change with the evidence behind it.
A second person on our team checks it against the platform's current rules and your brand guide.
You approve or request changes in the client portal.
We publish with delegated access, log the date, and measure with the platform's own reports.
Proof and reporting sources
Every number comes from the platform's own reports, with the date range. No invented percentages, no screenshots without dates.
Seller Central Business Reports
Sessions, unit session percentage, ordered product sales by ASIN
Manage Your Experiments
Experiment results where available
Brand Analytics
Search query performance, branded search lift as a proxy for assistant and social influence
Constraint we state up front
Onboarding requirements
Access is delegated to a named VendaHawk identity. We never ask for a password.
- Seller Central secondary user for a named VendaHawk identity with View and Edit on inventory, advertising, A+ and reports (never Admin on settings or bank)
- Brand Registry status and, if enrolled, a Brand Representative role
- Verified facts per hero ASIN and your claims policy
- Target marketplaces (US, UK, DE and so on)
Questions
Can you get my product recommended by Alexa for Shopping?
No one can promise that. We make the listing complete, consistent and rule-compliant, which is the only documented lever, and we measure Seller Central outcomes.
Do you handle Vendor Central?
Yes, under Enterprise. Vendor content work has different tooling and lead times.
Will you run my PPC too?
Yes, on Growth or as an add-on. We fix the listing first so the ads land on a page that converts.
How do you avoid suppressed listings?
Every draft is checked for length, prohibited phrases, characters and repetition before a person reviews it.
Where this sits in the plans
Amazon can be the single channel on Starter (4 listing optimizations a month) or one of two marketplaces on Growth (8 a month plus 1 A+ page). Extra ASINs are $149.
Full pricing, add-ons and exclusionsOther platforms
| Platform | Headline |
|---|---|
| Shopify and AI search | Make your products easier to find, understand and choose in AI shopping. |
| eBay | Better item specifics. Clearer listings. Stronger buyer matching. |
| Walmart | Fix the listing gaps holding back your Walmart catalog. |
See the three things holding back your best ASIN
Send the listing URL. A person reviews it against Amazon's rules and buyer questions and replies within 2 business days.
- 15 minutes with a founder, on Google Meet or Zoom
- Public pages only. No passwords, ever. Privacy