Paid ads managed to a target, on your own account.
Ads only work on listings and feeds that are already in order, so this service follows the listing and feed work. We manage Amazon PPC, Google Shopping and Search, Meta and TikTok to the targets you set, report weekly, and never touch your billing.
What changes
A target you agreed to
Target ACOS, TACOS or ROAS and a break-even figure set at onboarding and reviewed monthly. We optimise to those numbers, not to spend.
Weekly search-term and negative work
Search terms harvested, negatives added, bids adjusted on a fixed weekly rhythm with a log you can read in the portal.
Creative that gets replaced on schedule
Meta and TikTok creative tested in batches, with losers retired and winners scaled against the numbers.
What the ads audit checks
The concrete checks, the sources we read them from, and nothing vague.
What the ads audit checks
| Check | What we look at | Source |
|---|---|---|
| Account structure | Campaign and ad group structure, match types, branded vs non-branded separation | Amazon Ads, Google Ads, Meta Ads Manager, TikTok Ads Manager |
| Wasted spend | Search terms with spend and no orders over 60 days, duplicate targeting, broad terms without negatives | Search term reports |
| Feed health | Disapprovals, missing attributes, price mismatches that cap Shopping impressions | Merchant Center diagnostics |
| Conversion tracking | Pixel, conversions API, GA4 key events, Amazon Attribution tags where needed | Platform tag diagnostics |
| Creative | Creative count, age, format mix and fatigue | Ads Manager reporting |
| Targets | Current ACOS or ROAS vs break-even per product | Your unit economics from onboarding |
Issues we fix
The gaps we find most often. Each one has a documented cause and a documented fix.
- Auto campaigns running for a year with no search-term harvesting
- Branded and non-branded terms mixed in one campaign so results cannot be read
- Shopping ads limited by feed disapprovals rather than budget
- Meta campaigns with one creative that has run for months
- No break-even ACOS, so every decision is a guess
- Conversion tracking missing or double counting
Deliverables
- Account restructure
- A campaign structure you can read, with naming conventions and a documented target per campaign.
- Weekly optimisation log
- Bids, negatives, budgets and creative changes, with the reason and the data, visible in the portal.
- Creative briefs and assets
- Image and video ad creative produced by our creative service where it is in your plan.
- Monthly ads report
- Spend, sales, ACOS or ROAS, TACOS, new-to-brand where available, and the next month's plan.
Services covered on this page
Amazon PPC Management
Amazon ads managed to a target ACOS with weekly search-term work.
Google Ads and Shopping
Google Shopping and Search campaigns built on a clean product feed.
Meta Ads (Facebook and Instagram)
Facebook and Instagram campaigns with a creative testing cadence.
TikTok Ads
TikTok campaigns fed by native-looking creative.
Client approval and publication
A real sequence. Nothing goes live before approval where approval is required.
Targets and budgets are agreed in writing at onboarding.
Weekly changes within the agreed budget are made by us and logged.
Budget increases, new platforms and new campaign types need your approval in the portal.
Spend is billed by the platform to your account. We never hold media money.
Proof policy
We report from the ad platforms' own dashboards with date ranges, and reconcile against Seller Central, Shopify or GA4 orders. We do not publish ROAS claims from clients without consent.
Read the full proof policyWhat we need from you
Delegated access to a named VendaHawk identity, never a password, plus the facts our drafts are built from.
- Amazon Ads account ID and marketplace, or an Editor invite
- Google Ads 10-digit customer ID for a manager link request
- Meta Business partner access to the ad account, Page, pixel and catalog
- TikTok Business Center partner access
- Target ACOS or ROAS, break-even figures and the monthly budget split
Questions
Is ad spend included?
No. You pay the platform directly. Growth includes management of up to $10,000 a month combined across two platforms. Above that we bill a flat monthly tier, starting at $799 for $10,001 to $25,000 of combined spend.
Can I buy ads management on its own?
Yes, as an add-on at $499 a month per platform. On Starter that covers one platform with up to $5,000 a month of spend. We recommend fixing listings and feeds first.
Do you need admin access?
No. Editor level on each platform is enough. We never need billing access.
How fast can you start?
Access and targets usually take a week. Restructures go live in the second week and the weekly rhythm starts immediately after.
Where this sits in the plans
Growth includes Amazon PPC plus one of Google, Meta or TikTok on up to $10,000 a month combined spend. Extra platforms are $499 a month; spend above the cap is billed in flat tiers. Enterprise covers up to 3 platforms and $50,000 a month. Starter clients can add one platform for $499 a month.
Full pricing, add-ons and exclusionsOther services
Start with the listings the ads will land on
The free snapshot shows whether your priority product is ready to convert before you pay for traffic.
- 15 minutes with a founder, on Google Meet or Zoom
- Public pages only. No passwords, ever. Privacy